Mini Program Promotion Example

4 min read
1. Applet AppID, original ID
2. Small program Path, that is, the page that records and tracks multi-mic flow information.
  • Example: pages/index?union=duomai&euid=103255212
  • Short page example: pages/index?cps=dm_103255212

The link provides 2 parameters

  • union = duomai identifies the promotion channel as duomai
  • euid = 103255212 provides channel-defined identification parameters passed in, which are used to distinguish the channel from its own sub-channels, and are dynamically generated on the multi-mic side
3. Get the applet code interface

Advertisers need to provide an interface to convert the page to the Mini Program sun code or QR code due to the needs of users who promote the mini program. The parameters and return format are defined by the advertiser.

The link also needs to support the union parameters union and euid

Duomai alliance parameters

The following are the parameters spliced by the alliance after the link of the advertiser. The advertiser can decide the name of the parameter. If you want to pass in the product id, activity id and other information, the advertiser needs to provide the product material interface and activity material interface separately.

Parameter nameRequiredExampleDescription
euidyes11-digit number or 36-digit stringeuid is the basis for multi-maid to distinguish sub-channel traffic, the advertiser must save and return it in the order, the advertiser can customize the parameter name Example subUnionId
toNoAdvertiser's website link in urlencodeLanding page, the page that the user finally visits after clicking to enter the cps access interface Advertiser needs to verify the link and redirect to the corresponding link page
unionNoduomaiIf advertisers request, Duomai can pass in the alliance logo, which is used for advertisers to distinguish different alliance channels
midNo10016Main id of multi-mai alliance traffic
sidNo12468The id of the main promotion position of Duomai Alliance traffic

Description of the form of Duomai promotion applet: (you can promote it if you have a certain resource such as private domain fans, public account, applet, APP, etc.)

    1. Small program code; it is suitable for KOL and KOC with personal private domain traffic to do online promotion in Moments, etc., or to post small program code posters offline for promotion. (A small program code is required)
    1. The official account is inserted into the mini program card; it is suitable for the promotion of traffic masters with their own official account. (Requires applet AppID and Path)
    1. Mini-programs jump to mini-programs; suitable for the promotion of traffic masters who have their own mini-programs. (requires applet AppID and Path)
    1. The APP opens the WeChat applet; it is suitable for the promotion of traffic masters with APP. (The original ID and path of the applet are required)

Order Tracking and Synchronization Process Description

  • The multi-maizi channel (traffic master) obtains the exclusive merchant promotion link with multi-mai parameters from the multi-mai platform, and distributes the link to the third-party traffic platform
  • After the third-party platform user enters the link, the applet locally caches and records the two parameters euid and union, and submits it to the server when creating an order, and then jumps to the specific landing details according to the additional parameters, the format and acquisition method of the additional parameters up to the advertiser
  • The user clicks on the page to place an order to create an order, and the server reads the channel and euid in the request. After the order is created, the order information and promotion information can be stored in the channel order table (updated if the order changes later), and provided Provide the query interface of the table to the multi-mai alliance.
  • For ROI cooperation, Domai needs to perceive the sales order data in the first time, please actively push the order in the channel order table.

Access Basic Requirements

    1. Develop the middle page 301 that carries the cps traffic, and record the cps channel information.
    1. Record the cps channel information of the order, it is recommended to distinguish it from the business order.
    1. Provide channel order query interface, order details must have euid parameter. Refer to Order Query
    1. (Optional) Order status push. Refer to Order Push