App develop
1.1 Wake up scene
The experience of native e-commerce apps is better than that of H5 ordering. If you are an app-type media, and your users have already installed the merchant app you promote. At this time, the merchant APP is woken up and the user places an order, the promotion conversion rate will be better, and the user experience will be more friendly. When the merchant's CPS promotion landing page supports waking up their own APP, they all support url schemem's cps order tracking, except for the special red envelope tracking logic.
1.2 The solution to the merchant APP cannot be awakened
App media encountered solutions that could not wake up third-party e-commerce apps during promotion. Take the shopping guide APP "Fantu" to promote Meituan red envelopes as an example (Meituan Url Scheme is imeituan):
IOS development
Please add a whitelist in the option LSApplicationQueriesSchemes of the project configuration file info.plist: imeituan The IOS configuration requires a new version, so the URL Scheme names of mainstream e-commerce apps can be added to the whitelist in advance.
Android Development
By default, other apps can be awakened. If you find that the user has installed Meituan but can’t wake up, the developer may whitelist the url scheme of the WebView page in his app and change the scheme (imeituan:/ /) Just add to the whitelist.
Mainstream APP url scheme see 3.1 below
1.3 H5 page automatically wake up
The merchant landing page is H5 and the payment app needs to be awakened, but the payment app cannot be awakened.
For example, if the iQIYI membership card is promoted at half price, the landing page is H5 page, and the user needs to wake up Alipay or WeChat payment when paying, and also need to add Alipay and WeChat to the whitelist as described in point 1 above. For payment APP scheme, see 3.1 below
2.1 Can I follow the order after waking up the app?
If the merchant landing page of the promotion link supports wake-up, it supports CPS order tracking.
If the advertiser uses red envelopes to track orders, the red envelope promotion link shall prevail. For example, the Meituan red envelope is tracked by the red envelope collection link, as long as the red envelope is received using your promotion link. The user can track the order at any end using the red envelope.
If the merchant landing page like iQIYI member promotion is H5, waking up Alipay or WeChat Pay will not affect the normal tracking of orders.
3.1 Mainstream APP Url Scheme Reference
APP | url Scheme |
---|---|
唯品会 | vipshop |
京东相关 | jdlogin |
openapp.jdmobile | |
美团 | imeituan |
苏宁 | suning |
网易严选 | yanxuan |
考拉海购 | kaola |
拼多多 | pinduoduo |
1688 | wireless1688 |
淘宝相关 | taobao |
tmall | |
tbopen | |
支付宝相关 | alipays |
alipayshare | |
safepay | |
alipay | |
微信相关 | |
weixin |
3.2 SDK Wake Up
The following businesses need SDK packaging wake-up process
APP | SDK |
---|---|
淘宝 | 百川 |
京东 | 京东联盟 |
京东开普勒 |
Explanation: Ele.me promotes the use of Taobao APP, which uses Taobao open platform Baichuan SDK to wake up, and 1688 can also use Baichuan wake to log in.